“People don’t buy goods and services. They buy relations, stories and magic.”

– Seth Godin

OUR VISION

At Unlock Insights, we believe that business decisions need to be supported by consumer centricity – a deep understanding of consumer’s needs, motivations, how they subconsciously make purchase decisions.

We aim to distil these findings into actionable insights to empower businesses in taking the right marketing decisions.

WHAT WE ARE OFFERING

Questionnaire Design Support

We understand the client brief and the methodology proposed and design the q’re to address all information needs

 

Project Management liasoning with FW partners

We maintain timelines and all Project Management activities with Daily and Weekly Scrum calls with relevant stakeholders

Shortlisting FW partners

Leveraging our tie-ups with various FW partners specializing in CAWI, CATI we help you identify the right FW partner

Quality Control and Data Cleaning

We believe Data Quality is the heart of research. We have designed AI based algorithms to weed out straight-lining, inconsistent responses to offer sharper and clearer findings

 

Data Visualization & Reporting

We follow a collaborative approach where we discuss the key findings, the strawman and structure of the report and then work on the final report with regular multiple check-ins in between

Conducting Workshops

Our specialists have over 10 years of experience in conducting workshops, trainings and inductions which can help you in disseminating research findings to a large audience impactfully

THE PROCESS AT PLAY

  • Evaluation in home or CLT
  • CAPI/ CAWI/ CATI/ Whats App based Surveys
  • AI based algorithms to remove straight liners, inconsistent data, handling missing data & filtering outliers
  • Integrated reporting
  • Multi country research
  • Power BI based dashboard
  • PowerPoint report
  • Infographics
  • Quick Turnaround (5-7 days post FW)

QUAL CAPABILITIES

Qual Moderators

  • We have a network of qualitative moderators in India who are experienced in qualitative research and moderation for various industries (CPG, Banking, Insurance, Telecommunication, Web development etc.)
  • These moderators are highly experienced and skilled researchers who can also bring a local and cultural understanding to our projects

Transcription & Sim-trans Services

  • We provide transcription and simultaneous translation services for most Indian languages 

CX Journey & User Immersion Sessions

  • Conducting field visits, user research, usability testing and other customer immersion sessions required for CX journey mapping

Solutions We Deliver

Identify the right consumer

Create the right mix tailored to their needs

Define brand positioning

Optimize marketing inputs

Build competitive advantage

Decode the purchase journey

Creating experiential proposition through digital

Create a memorable consumer experience

Action planning workshops

Who We Are ?

THE FOUNDERS …

  • Researchers with over 15 years of industry experience in KANTAR & Nielsen across FMCG, Financial Services, Telecom & B2B
  • Cumulative experience of 45 human-years
  • Experience of working on 38 markets including all markets in South East Asia
  • We believe in the importance of collaborating with Insights agencies to help them deliver sharper Insights with Agility
Anindita

ANINDITA BHATTACHARJEE SAHA
Managing Director

Over 16 years of experience in Insights generation and Analytics (quantitative and qualitative) in FMCG sector working with cross cultural teams and global clients as part of KANTAR.
Serviced over 20 markets across the Globe including USA, Western Europe, Central Asia and Asia Pacific. Understands the SEA markets having worked in Kuala Lumpur & Jakarta for 4 years.

Abhishek

ABHISHEK SAHA
Director

More than 15 years of experience in Market Research (KANTAR, Nielsen) in FMCG and Financial services sector. Serviced diversified clients in Europe, Africa & Asia Pacific along with running workshops with senior management. Has lived and worked in Kuala Lumpur & Jakarta for 4 years.

Aveek

Our South East Asia Expert

AVEEK MAJUMDAR
Advisor

Over 15 years of consulting experience in strategy and insights. Worked in 7 markets across Asia. Career with global MNCs such as Unilever, Kantar, BlackBerry, Human Factors International & Nielsen. He has good market knowledge and understanding of SEA Market having lived over 10 years in Singapore and Malaysia.

Let’s Get Started

Ready To Make a Real Change?

+91 8910047516

support@unlockinsights.in

WRITE TO US