- What are the category drivers and barriers?
- How well do the current offers deliver to those needs?
- What are the consumer’s beliefs, motivations and lifestyle choices?
- What are the consumer trade-offs in making purchase decisions?
- What is the potential of the target market i.e. size of prize?
- What are the stated and unstated needs of the consumers from the category & which segments should be targeted?
- Ideation on how to improve on the pain points of the customer experience
- Brainstorming for solutions
- Next stage action planning
- Digital Marketing Strategy
- Social Media Marketing
- Search Engine Marketing – Organic (SEO)
- Search Engine Marketing – Paid (SEM)
- Content Marketing
- Influencers based campaign
- App building
- Website building
- Value based positioning
- Quality based positioning
- Quantity based positioning
- Competitor positioning
- Price positioning
- USP driven positioning
- Celebrity driven positioning
- How well does the brand deliver on its Purpose and Promise?
- What is the Customer Churn Rate?
- How does the Customer Journey Map look?
- Which are the Pain points and Moments of Delight in the customer journey?
- What is the path to purchase?
- How does a shopper choose an outlet?
- How is brand choice happening at the store?
- What is the shopper journey?
- What is the influence of the Retailer on the shopper?
- What does my brand stand for?
- What sensorial assets does my brand possess?
- What is my brand’s recall vs. that of competitor?
- What values do they associate my brand with?
- What is the competitor’s recall?
- How does my brand’s conversion fare vs. competitor’s?
- Do consumers want to buy my brand in future?
- What is the profile of those who want to buy my brand in future vs. those who don’t?
- Which channels do my consumers frequent and buy?
- How well do consumers know your offer?
- What are the Triggers and Barriers of Trial & Repeat?
- What is the conversion at each stage of the consumer disposition funnel?
- Where are the bottlenecks?
- How well does the campaign deliver in terms of Appeal, Memorability, Message Clarity, Credibility and Relevance?
- What is the potential of the Concept?
- How well does the Product and Pack resonate?
- What are the factors driving product and pack likeability?
- What should be the right pricing of the offer to maximize revenue/ profitability?
